Monthly Archive for August, 2009

Fresh Start Creative builds interactive websites with a built-in blog component using the WordPress blogging platform. WordPress is a robust, open-source application supported by a large community of developers and designers. It has been ranked by Technorati as the most widely used blogging platform.

A site built on top of Wordpress has all the capability of a traditional website, as well as the community-building benefits a blog can provide to connect a business with their customers. Wordpress stores all the websites content in a database. Search engines love databases because the content is cleaner, better organized, and more accessible. So it’s easier to catalog, and provides better search results.

Perhaps the most important benefit of the WordPress platform is that it breaks the traditional bottleneck model of web-owner and web-master. The back end of WordPress works like a familiar word-processor, making content entry and editing easy for anyone who can use a computer.

Finally, there are hundreds of up-to-date plugins available for WordPress that add specific capabilities and functionality to a standard installation to meet almost every need. With the use of plugins, a site can feature attractive photo galleries to highlight products, provide additional site statistics, add interactive forms, and more. Most of these plugins are free or available at minimal expense.In summary, a Wordpress website is:

• easy to use, manage, and maintain – (by the owner, an assistant, or a contractor) and therefore more cost effective
• more responsive – the simple word-processor model makes adding and editing content—news, prices, and events as they occur an easy process—so it’s much more likely to get done immediately
• more easily accessed by clients – more dynamic and fresh, and more search engine friendly
• flexible – as it can behave like a traditional, brochure-style website but also benefit from blog depth and interactivity. And because the database content is separate from the layout, the look-and-feel is easily modified and refreshed
• extensible – through hundreds of plugins and add-on services
• interactive – through forms, comments, RSS feeds, and list-building services; a business can create dialog and community with it’s customers